Jack in the Box's Use of New Media

One great example of a private corporation using new media is Jack in the Box. In an integrated marketing campaign, the company aired ads during and immediately after the Super Bowl in January 2010 in which Jack steps off the curb on a busy city street and is hit by a car. For days and weeks afterward, subsequent ads pushed the public to the company's web site to check in on Jack's condition.

First Class - So Far, So Good

It has been nearly 30 years since I sat in a college classroom as a student - today felt good. I'm a little intimidated by the pace, but expect I will get up to speed soon.